Posting great content isn’t enough—timing is everything. In 2025, with algorithms constantly evolving and user habits shifting, knowing when to post on social media can make or break your engagement. Whether you’re a brand, influencer, or small business, this guide gives you the most updated and data-backed insights to reach more people when it matters most.
Best Times to Post on Each Social Media Platform in 2025
- Best Times:
- Weekdays: 9 AM – 11 AM and 6 PM – 8 PM
- Saturday mornings for reels
- Worst Time: Late nights (after 10 PM)
- Why: People check Instagram first thing in the morning and after work.
TikTok
- Best Times:
- Tuesday, Thursday, Friday: 5 PM – 7 PM
- Weekends: 11 AM – 1 PM
- Viral Tip: Post consistently at the same time to train the algorithm.
- Why: TikTok favors fresh content during user spikes in the evening and lunch breaks.
- Best Times:
- Tuesday to Thursday: 8 AM – 10 AM
- Worst Time: Weekends
- Why: LinkedIn performs best during work hours and business days.
X (Twitter)
- Best Times:
- Monday to Friday: 12 PM – 3 PM
- Why: Midday scroll breaks drive higher click-through rates.
- Best Times:
- Monday to Friday: 9 AM – 1 PM
- Sunday evenings also see a boost in engagement
- Why: Facebook is still strong for community content and local updates.
- Best Times:
- Saturday mornings: 9 AM – 11 AM
- Evenings during the week
- Why: Users browse Pinterest while planning or relaxing.
YouTube
- Best Times:
- Thursday to Sunday: 12 PM – 4 PM
- Prime Time Posting: Upload by 5 PM to catch evening viewers
- Why: YouTube users binge-watch on weekends and evenings.
