If you want your website to rank higher in search engines and attract more organic traffic in 2025, your SEO health must be in top shape. From technical audits to keyword tracking and on-page optimization, the right free tools can save you time and money—while giving you the insights needed to grow.
Here are the top 10 free SEO tools that can help you analyze, fix, and improve your website’s SEO performance.
Top 10 Free Tools to Improve Your Website’s SEO Health
1. Google Search Console
Best For: Indexing, performance monitoring, and fixing crawl errors.
Why Use It: It’s Google’s own tool to help you understand how your site appears in search and alerts you to issues affecting rankings.
2. Google Analytics
Best For: Tracking website traffic and user behavior.
Why Use It: Understand where your visitors come from, how they interact with your pages, and which content converts best.
3. Ahrefs Webmaster Tools
Best For: Backlink analysis and site audits.
Why Use It: Get free access to backlink data, technical SEO insights, and keyword performance metrics from one of the top SEO platforms.
4. Screaming Frog SEO Spider (Free Version)
Best For: Site crawling and technical SEO analysis.
Why Use It: Identify broken links, redirect chains, duplicate content, and more—all from your desktop.
5. Ubersuggest (Free Plan)
Best For: Keyword research and domain overview.
Why Use It: Get keyword suggestions, SEO difficulty scores, and a snapshot of your website’s organic performance.
6. SEMrush SEO Toolkit (Free Access with Limits)
Best For: Keyword tracking, site audit, and competitive analysis.
Why Use It: Offers limited but useful access to powerful tools for auditing and researching your competitors.
7. GTmetrix
Best For: Site speed and performance optimization.
Why Use It: Analyze page loading speed and receive actionable suggestions to improve user experience and Core Web Vitals.
8. MozBar
Best For: On-page SEO and domain authority checks.
Why Use It: A free browser extension that lets you quickly check the SEO metrics of any page you visit.
9. SEOquake by Semrush
Best For: Instant SEO audits in your browser.
Why Use It: View keyword density, meta info, backlinks, and more—without leaving your browser.
10. Rank Math SEO Plugin (for WordPress)
Best For: On-page SEO optimization and schema integration.
Why Use It: A powerful alternative to Yoast that offers more features for free, including rich snippet previews and instant indexing.
